There’s no question that “Mommy Bloggers” are an interesting demographic, and recent statistics show there are more than 36 million of them online. Because having children means you have to go shopping (for clothes, toys, car seats, etc.), these online Moms definitely wield influence in purchasing power – which is why many companies (and Charlotte advertising agencies) think this community is particularly open to a word-of-mouth campaign.
A few key facts about Mommy Bloggers:
- Of the 36.2 million women actively participating in the blogosphere (either as publishers or readers), 46% – or just over 16.5 million – have children at home.
- 67% of Moms online look for help making a purchasing decision.
- Overall, full-time working Moms use technology at the highest rates.
- The mobile phone is the technology used most often by Moms to communicate with their kids, and 80% say it is the direct line to their child and babysitter.
But at birdsong gregory, a Charlotte branding and marketing agency, we think the notion of a homogenous Mommy (or Daddy) blogger block is a little shortsighted. In fact, Moms online are just as diverse as the rest of us. And while it’s tempting to think these mouse-clicking Mommas do things in lock-step, there are many different niches and interests the well-aimed marketing efforts of a Charlotte company can explore. Lifestyle, safety, green, frugality, parenting, sports and family issues are just a small set of the segments you can speak directly via online marketing channels. And aside from the blogs, the above chart breaks down the top 10 activities of Moms online.
Looking at the points of transaction, it opens up an opportunity for conversation and engagement with Moms on other sites and platforms as it relates to those activities. To learn more about the branding, marketing, advertising, and design services our agency offers, please visit birdsong gregory online, call me at 704-332-2299, or stop by the next time you’re in downtown Charlotte, NC.