One of our newest clients, Leopold - a Xylem brand, is a worldwide leader in the design and supply of systems for gravity filtration, clarification, denitrification, sludge collection and backwash water recovery for water and wastewater plants. The company has a genuine passion for meeting the world's needs by offering the best water solutions to its customers.
To introduce its latest product innovation, a set of media retainers used in water filtration, we humanized the impact of the product by directly relating the concerns customers have about product performance to the benefits it delivers to society. Based in customer insights, we realized that treatment plant operators take an immense pride in the quality of the water they deliver to their communities. So we positioned the product as worry free for the operator and their customers.
The full suite of deliverables include print advertisements, trade show support, digital advertising, brochures and video animations.