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This infographic from Lemon, a mobile expense tracking app, highlights some interesting insights about what data shoppers are willing to share. Based on an IBM survey of more than 28,000 respondents, the findings indicate that shoppers are quite willing to share certain levels of personal data in exchange for offers that are unique to them. Ultimately what shoppers crave most is a genuinely personalized shopping experience and often times a release of personal information is required to deliver that experience. Find out more about engaging with your shoppers by visiting birdsong gregory, the leading independent shopper marketing agency in the southeast.