... as our Sheffield & Sons aromatic billboard did recently, it's fun to sit back and watch the buzz ricochet from one corner of the globe to the other. Frequently our clients express concern about the lack of control that a company or a brand has over the wits and pundits out in the blogosphere.
"What if they say something negative about our product?"
Here at birdsong gregory, we don't subscribe to the axiom that "there's no such thing as bad PR," but we do try and help our clients embrace the dialogue that an impactful ad or creative execution can generate. First, it's helpful to hear what people are saying and thinking. And secondly, you're getting a ton of unbiased consumer insights for free.
Check out the 181 (to date) comments posted on Gizmodo's Australian site
"What if they say something negative about our product?"
Here at birdsong gregory, we don't subscribe to the axiom that "there's no such thing as bad PR," but we do try and help our clients embrace the dialogue that an impactful ad or creative execution can generate. First, it's helpful to hear what people are saying and thinking. And secondly, you're getting a ton of unbiased consumer insights for free.
Check out the 181 (to date) comments posted on Gizmodo's Australian site
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