»  Jim's Blog

Here at birdsong gregory, our boutique Charlotte ad agency, we specialize in the lost art of simplification and clarity. So as the world's obsession with social media deepens, we've taken it upon ourselves to translate this exciting and complex new landscape into a client-friendly version that doesn't raise more questions than it answers. Here you go . . .

Social media is as simple as its component parts – social interaction meets media – the sites, events, communities and resources that enable people to share with each other, collaborate, communicate and reinvent.

 

Social media marketing is harnessing that media to drive conversation, build awareness, and spark word of mouth around a brand, individual or particular subject matter.

The big take away? If you company is headquartered in Charlotte, social media can deliver a global audience.