Imagine you're on your way to the store to shop for dinner. Your stomach is growling, and as you round the curve you see a larger than life, mouthwatering piece of perfectly cooked steak. Then, as you get closer, you realize you can smell the scent of grilled beef. It's not your imagination - we actually installed the nation's first scented billboard with a high-capacity emitter hidden at the base of the billboard.
Bloom, the upmarket grocery store banner of the Delhaize Group, asked us to help them develop a private label brand of beef and drive sales with a multifaceted shopper marketing campaign. The result: Sheffield & Sons USDA Choice Angus beef.
Hungry yet? With Bloom's beef sales trending higher since we launched this campaign, it would appear so.
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