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In the world of banking, true innovation is rare. Banking is an industry driven by careful thinking, and any solution to the challenges it faces must provide the security, the accuracy, and the convenience that banks and their customers demand. Viewpointe, a Charlotte company formed as a joint venture by Bank of America, J.P. Morgan Chase, and IBM, created a way to digitize and archive the over 50 billion paper checks written each year. The savings, as you can image, were huge, and the downside was nonexistent.

So when Viewpointe asked our agency to develop B2B marketing and sales materials to launch this paradigm-shifting technology, we knew whatever we came up with needed to be creative, polished, and compelling. The resulting kit consists of a translucent folder with a timeless shelf life which reveals inserts which the sales staff customize based on the needs of the prospect.

To learn more about our branding, marketing, advertising, and design services our agency offers, please visit birdsong gregory online, contact me at 704-332-2299, or stop by the next time you’re in downtown Charlotte.