The key to any effective shopper marketing execution is understanding what the shopper needs and wants, and while traditional insight collection tools like tracking, exit interviews, shop-alongs, or focus groups can help a retailer or a brand make more informed marketing decisions, there's a new way to make the most of an old technology: in-store cameras.
The most basic shopper surveillance setup has been around for a few years, using video cameras in ceilings and sensors near fitting rooms to learn how many customers pass through the doors and where they tend to go. But now some retailers and consumer research firms are taping shoppers’ every movement and using specialized analysis to study the shoppers’ behavior. For example, after seeing scores of customers struggle to navigate a particular area, analysts might suggest that the retailer widen the aisle. Read more about it here.
The most basic shopper surveillance setup has been around for a few years, using video cameras in ceilings and sensors near fitting rooms to learn how many customers pass through the doors and where they tend to go. But now some retailers and consumer research firms are taping shoppers’ every movement and using specialized analysis to study the shoppers’ behavior. For example, after seeing scores of customers struggle to navigate a particular area, analysts might suggest that the retailer widen the aisle. Read more about it here.
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