»  Jim's Blog

It doesn't take a new white paper to figure out that the Great Recession has had a profound impact on the way we buy things and the role consumption plays in our day-to-day lives, but as an agency with a dedicated  shopper marketing practice, birdsong gregory was intrigued by some of the new shopper behavior data and demographic trends in the recent PricewaterhouseCoopers report entitled The New Consumer Behavior Paradigm: Permanent of Fleeting?

The big takeaway? Shoppers now enter a store, or a website, with purpose, and while there engage in a more reasoned, rational trading down through deal-seeking behaviors like comparison shopping done online or in-store via kiosks or smart phone applications.

And as an agency that helps retailers create and launch private label brands, we were also to gratified to read that shoppers are increasingly choosing high-quality, lower-price PLBs over their more expensive national competitors.