The B2B Appeal of NASCAR

A recent article in the New York Times offered an intriguing window into how NASCAR sponsors have more in common than where they stick their advertising. Charlotte may be the home of NASCAR, but the companies that supply the lucrative endorsment deals that helps drivers bring home big wins are a disparate lot.

So while Nascar often trumpets the high visibility enjoyed by its sponsors, whose logos festoon cars, as well as fans’ fidelity to brands that bankroll drivers, one of the highest returns for companies’ investments actually comes not from consumers but from other companies. The biggest fish some advertisers are reeling in, it turns out, are other advertisers. Check out the story here.

As a Charlotte branding and marketing agency, birdsong gregory can't help but admire the power of the NASCAR brand.