From this week's Advertising Age: In an effort to build buzz in select urban markets this holiday season, Target plans to unveil three pop-up stores modeled after a fast-food joint. Target to Go stores will be open in New York, Washington and San Francisco (hmmm no Charlotte, NC?) from Dec. 11-13 and will stock 50 popular gift items that shoppers will order by number.
"The design is reflective of where guests are at now," said Shawn Gensch, VP-marketing at Target. "They're time starved, so this is a quick experience that gives them great products at great, wallet-friendly prices."
The shops are meant to attract attention in urban markets where Target doesn't have a significant presence, said Mr. Gensch, adding that the success of the stores will be measured based on traffic levels, sales and buzz.
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