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In what may be the beginnning of a trend in marketing magazine subscriptions, Sports Illustrated has announced plans to eliminate the option of only subscribing to a print edition. Acccording to a post at AdAge.com, "The idea is to offer a universal price for access to the brand on any platform you like. That will please the kinds of subscribers who've complained in the last year about being asked to pay again for their magazines' app editions."

With so much communications going digital these days, how long will it be until we see then end of printed news? Keep an eye on this blog from Charlotte advertising and shopper marketing agency, birdsong gregory, for more insights.