Social Media meets Robots and Chalk

Now that social media tools have become more mainstream, there have been some interesting developments in this years Tour de France that a Charlotte marketing agency like ours has taken note of (besides Lance Armstrong twittering from inside the race).

If you've ever been a fan of these races, it's pretty common that fans cheer up the participants writing messages on the floor. The NIKE Chalkbot follows the same principle and lets you send your 40 characters message to be drawn on the road by a machine.

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