»  Jim's Blog

Through our work with Britax, our shopper marketing agency in Charlotte has gained experience and expertise in the "mom/baby" space. So lately we've been making contact with prospective clients who go to the market through the same channels and have similar target audiences. One such company is Boon Inc. They are commit ed to "... creating nothing but the most innovative gear—and keeping it affordable." And I must say, their design sensibilities are top notch. Every product they produce looks museum quality. The video above shows me feeding my daughter Charlie with a traditional spoon (what a mess!) and then using Boon's Squirt spoon - what a difference. I suspect Boon designed the spoon after hearing from Moms how much of a pain it was to feed kids on the go. So the food itself is contained within a squeezable reservoir in the spoon. For a Dad like me though, it's just means a whole lot less food on my kids face.