The beef scented billboard we designed for our North Carolina supermarket client Bloom has been featured everywhere from Nikkei Marketing Journal in Japan to the Today Show and even mentioned on an episode of the CBS show CSI. But to be featured in the comics – well that's when you know you've really made it.
A few weeks ago the Blondie strip above referenced the existence of a BBQ scented billboard. Needless to say this has been a pretty powerful advertising vehicle for Bloom – delivering unearned media impressions to the tune of millions of dollars. And it's also nice to be recognized by our industry peers. The Bloom scented billboard was awarded a Gold ADDY just last week from the advertising community in Charlotte.
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