»  Jim's Blog

As part of our campaign to promote Bloom Grocery's new private label brand of beef, we came up with an OOH campaign that does more than drive awareness of Sheffield & Sons Choice Angus. By commissioning a custom aroma of grilling meat and placing a powerful emitter at the base of the billboard, we reached one of the senses that marketers usually overlook: the sense of smell.

The resulting buzz has been incredible. Picked up by media outlets across the country and the globe, we were able to deliver, via one aromatic billboard, millions of dollars worth of free PR to our client.