Digital Life on Today posted an article this week about a very novel use of QR codes for marketing. While it seems that some people wear their passion on their sleeve, Jessica Stuart had hers printed on a silk-and-linen dress.
Described as a "... bigtime-TV-producer-cum-digital-entrepreneur." Stuart started a firm that specializes in "short form, multi-use content," and she provided a demonstration of what that is than at the recent Webby Awards. A winner of two awards for a video she created for the Elizabeth Glaser Pediatric AIDS Foundation, she wore a dress that was printed with QR codes that played the video when the the codes were scanned by those attending the event, by using their smartphones.
QR codes are mobile bar codes that are just starting to bubble up in mainstream commercial ventures. With QR — which stands for "quick response" — codes, shoppers can use their cellphones to swipe the code to buy items, shop or even watch product videos.
The codes "are popping up not only at hipster events like the annual South by Southwest music and digital conference and festival in Austin, Texas, but also in mainstream corporate marketing," noted Jonathan Blum in a recent Entrepreneur.com article. "TAG Heuer, Macy’s, and the car-maker Mini now sell using QR codes. Some uses seem rather mundane: Retail giant Sears went as far as to place QR codes in a recent mass-market tool catalog.
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