Not Everyone Has an iPad

Monday, October 18, 2010 by Jim Cusson


A few highlights from a recent Advertising Age article that debunks the myths about penetration of pop culture hot topics...
  • If 10 million iPads ship this year, users will still represent less than 3% of the population.
  • While sales of organic foods are rising, they only represents 3.7% of all food sales.
  • While there are more than 100 million registered Twitter accounts, 40% of them have never sent a single tweet.
What does this mean to a North Carolina ad agency like birdsong gregory? It's easy to get caught up in the myths of popular culture. So be sure to look deep into the data and explore shopper insights to make sure marketing strategies are well founded.



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Comments for Not Everyone Has an iPad

Tuesday, October 19, 2010 by Scott Hepburn:
Thanks for making this point, Jim. I don't think we can emphasize enough how important this fact is. Yes, embrace the shift the iPhone and Droid are ushering in. Recognize the increasing importance of mobile, for sure. But focus on the big picture and don't get distracted by AppleMania.

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