»  Jim's Blog

The Wall Street Journal recently highlighted what it calls the new frontier of frugality - retailers having to come to terms with consumers who traded down during the recession and aren't coming back. According to the article, 75% of consumers shop with a list compared to 45% just 3 years ago. Private brand grocery sales are up 5%. And 72% of consumers think the economy still has a way to go to reach bottom.

To survive this new reality some brands like Coca-Cola are introducing new, smaller sized packaging at a lower price and Wal Mart is reintroducing layaway which it phased out in 2005. More than ever, this new reality calls for having greater shopper insights to understand the best ways to engage them. Give birdsong gregory a call to see if we can help your brand thrive on the new frontier.