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There was a great article on page 1 of the NY Times business section last Sunday that explored the wild success of Apple's App Store. Featuring tens of thousands of applications that run on an Apple's iPhone and generating increasingly large amounts of both popularity and opportunity, the App Store, as this article points out, is compelling for several reasons. It generates as much as a billion dollars a year for Apple and the legion of third-party developers who create, code, and market apps. And the wide range of available applications means there is a potential market for anything, from a silly game to a sophisticated brand touchpoint for a company looking for a fun new viral marketing channel, a potential new revenue stream. Or both!

Here at birdsong gregory, our Charlotte marketing agency has both programming resources and a couple of good ideas about how help the right company extend it's online persona into the rapidly developing smart phone ecosystem.

Here's a link to the full article.