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National Gypsum, headquartered in Charlotte, is a fully integrated building products manufacturer and one of the leading gypsum board producers in the world. Placed end-to-end, the company’s annual gypsum board production would travel around the earth over 14 times. National Gypsum also offers a full line of interior finishing products including joint compounds, tape, and textures. Its growing cement board product line has a strong customer base in the United States and several other countries.

To build brand awarness among architects and material specifiers, National Gypsum selected birdsong gregory to develop and execute a B2B marketing campaign that touts the versatility of their PermaBase product. Our Charlotte NC ad agency responded by desiging and producing an intelligent visual narrative and sample kit that catches the attention of a discriminating B2B audience.

To learn more about our branding, marketing, advertising, and design services our agency offers, please visit birdsong gregory online, contact me at 704-332-2299, or stop by the next time you’re in downtown Charlotte.