Here at birdsong gregory, we've always felt that in-store communications and marketing programs have greater impact on incremental sales than traditional forms of advertising. However, it will be interesting to see what insights the Grocery Manufacturers Association (GMA) offers in its new report based on up-to-date review of shopper marketing trends across North America.
From our perspective, shopper marketing includes everything from signage to fixtures to environment and lighting - in short, every aspect of the shopper experience capable of creating a connection with your brand.
From our perspective, shopper marketing includes everything from signage to fixtures to environment and lighting - in short, every aspect of the shopper experience capable of creating a connection with your brand.
Expected to be released in November, the press release describes this report as an effort to “research and develop a 360-degree perspective on successful industry practices and key shopper marketing challenges.”
We'll keep you posted.
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