How To Turn a Magazine into a Retail Environment and Readers into Shoppers

Print may be a static medium and magazines lost a fourth of their ad sales in 2009, but if you're looking for signs of life in this traditional medium, here it is: scanbuy codes that let your smartphone (if equipped with a bar code scanner app) do some really cool things. Like, in this case, go to a mobile menu that provide's Esquire's styling advice for the item and info on where to buy it.

Here's the NY Times article that goes into more detail, but here at birdsong gregory, we see a lot of potential between the aisles for smart phones and their ability to scan bar codes