The rise in popularity of mainstream private-label brands presents a growing challenge to the faltering hegemony of branded consumer goods companies and their retail distribution partners.
Consider that Tesco, the world’s third largest grocery retailer, currently uses a four-tier private-label strategy (Tesco's Discount, Tesco’s Value, Tesco’s Premium, and Tesco’s Finest), creating an environment in which consumers actually pay more for private-label products than some branded products cost.
Consider that Tesco, the world’s third largest grocery retailer, currently uses a four-tier private-label strategy (Tesco's Discount, Tesco’s Value, Tesco’s Premium, and Tesco’s Finest), creating an environment in which consumers actually pay more for private-label products than some branded products cost.
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