I'm headed to Chicago April 17th to represent birdsong gregory at the annual Path to Purchase Institute Shopper Marketing Summit. This is an industry conference where experts share knowledge and best practices to help brands and retailers achieve success along the path to purchase. The keynote this year will be delivered by Mike Rowe. You may know him from his popular Dirty Jobs series on the Discovery Channel or his commercials for Ford. But in Chicago he'll be talking about a line of cleaning products also named Dirty Jobs. The products, all labeled “heavy duty,” include a stain remover, carpet cleaners, a spot and stain remover, a degreaser and hand sanitizers. The Dirty Jobs products are being marketed by a new company, called My Dirty Jobs, that is licensing the “Dirty Jobs” name from the Discovery Channel parent, Discovery Communications.