Google recently launched its mobile-payment platform Wallet with hopes of persuading consumers to trade in their credit cards and instead pay for purchases by smart phone. Google has partnered with MasterCard and Citi in its Wallet application, which is designed to be a combination credit card, rewards program and coupon case when customers tap their smart phones at the register.
What has gone somewhat unnoticed in the reporting of this new platform is the potential this app has to connect the dots along the path to purchase. Osama Bedier, Google's VP-payments, demonstrated how buying a pair of shorts at American Eagle would work with Wallet. Through Google search, he found a coupon on-line for 20% off anything at AE and saved the offer to his Wallet app. (The Offers ad product will be out in wide release when Wallet launches this summer.) Then, at the store, he tapped his smart phone on the MasterCard PayPass terminal and the transaction, minus the discount plus AE rewards points, processed together.
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