Facing paper-thin profit margins on a lot of what they sell, grocery stores rely on private label brands to drive revenue and provide customers with a lower cost, same-quality alternative to big national brands. So to improve margins and raise customer perception, Food Lion, the internationally-owned grocery store company headquartered outside of Charlotte, asked birdsong gregory to create a comprehensive promotion for its new private label brands, including their in-store line of household items. The result? The rebranded “Home 360º” launched with a POS advertising campaign to tout the benefits of “cool products with hot prices.”
To learn more about the branding, marketing, advertising, and design services our agency offers, please visit birdsong gregory online, contact Jim Cusson at 704-332-2299, or stop by the next time you’re in downtown Charlotte.
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