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Facing paper-thin profit margins on a lot of what they sell, grocery stores rely on private label brands to drive revenue and provide customers with a lower cost, same-quality alternative to big national brands. So to improve margins and raise customer perception, Food Lion, the internationally-owned grocery store company headquartered in North Carolina, asked our branding agency to create a comprehensive promotion of its new private label brands, including health and beauty. To competitively position these products above national brands in the minds of consumers, birdsong gregory developed more sophisticated, female friendly POS advertising campaign built around a “good for body, good for your bottom line” theme.

To learn more about the branding, marketing, advertising, and design services our agency offers, please visit birdsong gregory online, contact me at 704-332-2299, or stop by the next time you’re in downtown Charlotte.