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At any company, a brand is only as strong as the people who stand behind it, and when you’re a major grocery store chain with more than a thousand locations, brand elements can quickly become diluted and weak unless the “brand DNA” is protected and shared. To prevent that, Food Lion, the grocery store company headquartered in North Carolina, asked birdsong gregory to design a new brand manual that was intuitive, informative, easy-to-update, and would ensure that all subsequent Food Lion marketing and advertising stayed within the guidelines we set forth. Our agency has worked with Food Lion for years, and this was a great opportunity to help them become better stewards of their company’s look and feel.

To learn more about the branding, marketing, advertising, and design services our agency offers, please visit birdsong gregory online, contact me at 704-332-2299, or stop by the next time you’re in downtown Charlotte.