Although it trails MySpace, Facebook, now five years old, is still capturing more users. The site had a twofold increase from January 2008 to January 2009 in a custom category of social networking sites – as measured by Hitwise. A closer look at Facebook’s share of web traffic, however, reveals an interesting trend.
Share among Facebook users was fairly equally divided in January among 18- to 24-year-olds (23 percent), 25- to 34-year-olds (28 percent), and 35- to 44-year-olds (24 percent). However, that represents a 46 percent drop for the youngest group – and a 54 percent increase for the oldest group.
Of course, it’s nice to see Gen X’ers jumping on the social networking bandwagon, but, as everyone in Charlotte, North Carolina’s branding, marketing, and advertising agency world knows, the true criteria for coolness on the Internet is set by younger users.
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