The recently concluded FMI2012 in Dallas this month highlighted a number of troubling data points for supermarkets. Among the items presented by the association's president and CEO, Leslie Sarasin:
- Only 64% of shoppers choose conventional supermarkets as their primary shopping venue. This is the lowest percentage in years.
- In 2010, online sales accounted for $12 billion of sales of consumer packaged goods.
- Traditional grocery stores have not been adding square footage, while supercenters, dollar stores, convenience stores, and clubs have added 150 million square feet since 2005.
The good news, if you can call it that, is that grocers have been issued a wakeup call. The strongest among them will survive and thrive, while weaker retailers may find their doors shuttered. Need some help? No one knows grocery like birdsong gregory. Contact our shopper marketing agency to learn more.