Chobani Yogurt Serves Up Flavor at Expo West

Tuesday, April 3, 2012 by

Chobani, the best selling yogurt in America and a new client of birdsong gregory, served up its delicious Greek yogurt at the Natural Products Expo West in Anaheim last month. The trade show, attended by almost 60,000 industry professionals, provided a showcase for Chobani to unveil its new campaign, "It's crazy to love a yogurt this much" from Leo Burnett New York. Our team developed all the retail-facing sales materials and designed the Champions banners pictured above.

Our engagement with Chobani illustrates a great example of how birdsong gregory applies our specialized shopper marketing expertise to complement a national campaign. Find out more about our services at www.birdsonggregory.com

 

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