»  Jim's Blog

There's a funny article in the most recent issue of AdAge Magazine suggesting that advertising agencies are willing to do just about anything to promote their client's brands. It seems that the Dallas Cowboys can't find a naming-rights sponsor for the team's gleaming new stadium -- but the city of Irving, Texas, found one to blow up the old facility. 

Kraft Foods is marketing the demolition of Texas Stadium later this spring in a promotion it intends to call the "Cheddar Explosion," tied in with its Kraft Macaroni & Cheese product. The company entered into negotiations with the Irving City Council last month, and the council last week agreed to a $150,000 deal to have Kraft sponsor the implosion. The money will be evenly split -- Kraft will pay the city $75,000 in cash to be distributed by charities selected by the city, and the company will also provide $75,000 worth of its products for other local charities.

With all the historic buildings that Charlotte seems to bulldoze these days, you'd think birdsong gregory should be able to attach one of our clients to an event. Maybe a Bloom Boom?