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I had the opportunity to attend Charlotte’s first Social Fresh conference. birdsong gregory was one of several Charlotte advertising agencies who gathered with corporations large and small to hear practitioners in the field of social media share success stories and offer advice for companies who want to utilize social media to contribute to their bottom lines. The biggest takeaway? Having a thoughtful and calculated strategy is the most important indicator of success. What’s your plan for social media? How does it fit into your larger marketing and advertising strategy? Want to tackle it together? Give me a call at 704-332-2299 and let’s talk.