Bloom Rebrand Making An Impression

Our shopper marketing agency has devoted countless hours over the past year strategizing, formulating and finally launching a new brand position for our grocery store client, Bloom (see the case study to learn more). Knowing there was a lot at stake, we commissioned a research study to gauge shopper sentiments about the store experience before we relaunched the brand. Now that the relaunch is complete, and shoppers have had a few months to soak in the new surroundings, we went back and completed a second wave of research to see what they think. The results are very promising. We saw a 7% lift in the likelihood of shoppers to recommend Bloom to their friends, a 15% increase in likeability for key departments in the store, and 15% improvement in store navigation. Those stats along with a double-digit increase in overall same store sales, how's that for ROI?