Bloom Produce Department Fresher Than Ever

Shopper insights reveal that the fresh departments in grocery stores are critical influencers on the perception of ones overall shopping experience. So when we decided to freshen up the in-store elements for Bloom's Norfolk and DC area stores, we paid particular attention to the produce department. As you can see in the photo above we utilized the wall areas surrounding the department to introduce vivid photography of fresh fruits and vegetables and, of course, people enjoying them. The reaction from shoppers (and Bloom Associates) to this work has been nothing short of amazing. It reinforces Bloom's commitment to offer the freshest fruits and vegetables in the market and improves the overall fresh perception of the store. Learn more about shopper marketing agency birdsong gregory at www.birdsonggregory.com