Bloom Grocery's Fresher Message Hits the Road

It can be a difficult task to break a shopper's loyalty to a particular retailer – especially a grocery store. So when our client Bloom launched its brand refresh in the Norfolk and DC markets, our strategy was to lure as many folks back into Bloom with compelling offers, based on shopper insights, and also bring a taste of the new Bloom into the community. In addition to a direct mail campaign with coupon offers, billboards, radio and agressive digital and print advertising, the mobile unit pictured above will show up at local events in the market (with the giant shopping cart in tow) and sample an array of the new products found in Bloom. We'll also be distributing coupons that direct people back to the store for free products. Check out more of the work we deliver around Shopper Marketing at www.birdsonggregory.com