Bloom Grocery Refreshes Its Brand

The supermarket business is a tough one and our client Bloom has been challenged like most grocers over the past few years. The economy spurred a flight to thrifty spending and that cost many mainstream stores a dip in sales. As the economy slowly recovers, Bloom is poised to unveil a fresh new look for its stores in the Norfolk, VA and DC markets. In addition to a larger product assortment to meet the needs of its shoppers, Bloom is also investing millions of dollars in new decor and wayfinding elements to enhance the shopping experience. We're proud to have employed our shopper marketing insights and played an integral role in the concept and design of these materials. The banner pictured above is just a taste of the work we've done for Bloom. This entry sign greets Guests as they enter the store to herald the new product assortment and attractive pricing.

Stay tuned for a full reveal of the Bloom Rebrand, and visit birdsong gregory's web site to learn more about our Shopper Marketing services.