Timed with Microsoft's new Windows software launch, Apple has begun to air a series of pretty creative videos poking fun at the failures of Windows past. This advertising strategy seems to be working. Mac sales are well ahead of the pace of PCs and from a branding perspective, the Apple logo has become synonymous with innovation. At birdsong gregory our clients may not include Apple (yet) but our advertising strategies and branding initiatives are helping Charlotte and North Carolina companies prosper.
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