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And in a big way. Plans were announced this summer that Apple will invest $1 billion in a computer data center over nine years.

The data center is expected to have at least 50 full-time employees, although another 250 contractors could be employed to manage security, landscaping and heating and air conditioning systems. Including construction jobs, the presence of the facility could put a total of 3,000 people to work, according to Department of Commerce estimates. This would provide a significant economic boost to local communities, the state, and possibly Charlotte branding agencies and the wider Charlotte graphic design community.

The exact location is still undecided, but Apple has to build the data center in one of North Carolina’s more economically distressed counties, according to provisions in the incentives legislation. It is expected to choose a location in the western part of the state, likely between Charlotte and Asheville.

To learn more about our branding agency or the marketing, advertising, and graphic design services we offer, please visit birdsong gregory online, contact Jim Cusson at 704-332-2299, or stop by the next time you’re in downtown Charlotte.