»  Jim's Blog

Our grocery client Bloom is at it again with another scented billboard - this time using peach to promote the fresh offerings at its new store location in the Dilworth neighborhood of Charlotte. If you're in the Southend area of Charlotte roll down your windows near the Chik-fil-A and soak in the peach. The chain achieved international attention earlier this year by erecting the nation's first scented billboard to promote its Sheffield & Sons beef brand. That charcoal and BBQ scented board drew the ire of PETA, but was generally praised on the internet for its innovative approach. Learn more about our Shopper Marketing agency by visiting www.birdsonggregory.com