»  Ben's blog

Are QR (Quick Response) codes / 2D bar codes a mandatory for print in today's digitized society? Some feel that it's made trade publications relevant again while other think "how relevant can the technology be if such a small percentage of shoppers actually use it?" Perhaps they're just the crude precursor to augmented reality. Any way you slice it, these bar codes created in 1994 for the automotive industry for their ability to be scanned at high speeds have changed the way people interact with all sorts of printed media. If used strategically, and with viable content or compensation at the end of the line, it can extend the user experience and provide marketers with data. If you simply want to "take them to your home page" you're probably better off spelling it out for the audience. We've helped a number of clients"link" their traditional advertising with not so traditional means. If interested in hearing more call birdsong gregory at (704) 332-2299 and ask to speak to Jared. He loves to talk. No really.