»  Ben's blog

Over the past few months we've been working tirelessly on a Birdsong Gregory brand-refresh. One of the things I stumbled upon and found particualry interesting and inspiring was the work of Maya Lin.

"Maya has created a number of public art works, memorials, and has increasingly shifted her practice towards studies of landscape, often rendering rivers, geographic relief, and water lines. Many of her recent works are made exclusively of reclaimed materials—silver from jewelry, computers, and photographic process, and lumber from sustainably harvested wood."

In addition to her pieces being so visually compelling, she's able to incorporate a strong concept and back story into her work that creates relevance that lasts far beyond the initial impression. An approach that works just as well for a shopper marketing agency as it does a fine artist.