Using insights from extensive consumer research, birdsong gregory worked with Lowe’s private brand, category, and merchandising teams to reinvent the Utilitech and Utilitech Pro light bulb packaging for a more intuitive, shopper friendly experience in the overwhelming light bulb aisle.
One of the principal considerations during our design phase was to quickly tell the story of wattage equivalency – the current way shoppers select bulbs. Supplemental information was distilled down to the essentials in order to make LED technology appear less daunting, and simplified icons paired with large numerical data help deliver visual interest and concise, easy-to-understand information. Packaging is just now hitting shelves in store, so keep your eyes open the next time you’re in Lowe’s. And stay tuned for a case study detailing all packaging designs.