At the end of each year, ad agencies all around the world face the same question – what should they give their clients as holiday gifts that will best differentiate them from all the other gift baskets and tins of caramel corn piling up in the break room? To showcase our retail branding and shopper marketing expertise, we're putting together a fun holiday shopping survival kit that contains the requisite mix of chocolate covered somethings, tschockes, and refreshing adult beverages. But at the same time, here are four timeless gifts we like to give our clients every day, regardless of season or occasion.
Road Map. It's complicated out there, and many companies don't know how to reach and influence customers like they used to. Give them a road map with clear direction, brilliant insights, and flawless execution.
Talent. There's a lot of great talent still seeking jobs. If your agency is thinking about hiring, now would be a good time to put some extra talent in your stocking. It's a great client growth/retention strategy.
Transparency. Be straight with your clients. If you don't know something, say so. If you have a point of view, speak up. If you disagree with a decision, don't hold back. If you're candid with your clients, and it's in their best interests, then you must deliver it without any fancy wrapping. That, in itself, will be a refreshing gift for your clients.
- Measurement. I've said it before and I'll say it again: Give your clients the gift of measurement and reporting and they will give you their loyalty in return. Note: Soon this gift may not be optional.